Blended revenue figures across Shopify, Shopee, Lazada and TikTok Shop hide which channels genuinely create value. This guide explains how to build a channel-level contribution margin report that separates variable selling costs from fixed overheads, so you can compare channels honestly and make smarter decisions about where to invest, renegotiate and pull back.
Spreading your team and budget across Shopify, Shopee, Lazada and TikTok Shop rarely produces equal returns. This guide shows you how to calculate contribution margin by channel, apply a four-factor prioritisation framework, and make confident capital allocation decisions — so you concentrate resources where they genuinely compound.
Learn how to use TikTok Shop Traffic Source Reports to separate organic revenue from paid ad spend, calculate true contribution margins by source, and make smarter budget decisions across your ecommerce channels.
Most Shopee sellers judge ad performance by blended ROAS and never realise individual listings are losing money on every sale. This guide walks through a practical process for using Shopee Seller Centre Traffic and Business Insights reports to calculate listing-level contribution margin, identify which SKUs are draining your ad budget, and reallocate spend toward listings that are genuinely profitable.
When a single Meta campaign drives sales across Shopify, Shopee, Lazada and TikTok Shop simultaneously, assigning the full cost to one channel distorts every profitability decision you make. This guide walks through practical attribution models, incremental lift measurement and contribution margin recalculation so multi-channel operators can allocate shared marketing spend accurately and invest with confidence.
Learn how to use cohort analysis in Shopify Analytics to measure repeat purchase rate by acquisition channel. Discover how to segment cohorts by channel, connect retention data to contribution margin, and decide where to allocate your marketing budget for long-term profitability.
Learn how to read Lazada Seller Centre sales reports to identify your best and worst performing SKUs. This guide covers where to find the right data, how to calculate true contribution margin, and a repeatable monthly review process for multi-channel sellers on Lazada, Shopee, Shopify and TikTok Shop.
Shopee Seller Centre contains far more intelligence than most sellers extract from it. This guide walks through how to read product performance reports, extract fee data, build a per-SKU profitability table, layer in ad spend, and segment your catalogue into clear action categories — so you can identify which listings are driving margin and which are quietly destroying it.
Most Shopify store owners measure success by revenue per traffic source — but revenue without margin context is a misleading signal. This guide walks through a step-by-step framework for using Shopify Analytics to calculate contribution margin by channel, adjust for return rates and discounts, evaluate break-even ROAS, and identify which traffic sources are genuinely profitable — not just active.
Most e-commerce operators know their blended return rate but have no idea how it splits by channel. This guide shows you how to track return rates across Shopify, Shopee, Lazada and TikTok Shop, calculate the true cost of every return, and rebuild your contribution margin model so you can see which channels are actually making money — and which are quietly destroying it.
