Learn how to build a multi-channel dashboard that calculates blended CAC and LTV by platform across Shopify, Shopee, Lazada and TikTok Shop — with consistent revenue definitions, cohort-based LTV models and contribution margin analysis to drive smarter budget allocation.
Selling across Shopify, Shopee, Lazada and TikTok Shop without per-SKU profitability data means you are almost certainly carrying products that cost more to sell than they return. This guide walks through building a true cost stack, running a structured SKU profitability audit and making defensible decisions about what to cut, reprice or renegotiate across every channel.
Most Shopify store owners know their total revenue — but few can tell which product lines are actually profitable after variable costs. This guide walks through how to structure Shopify reports to track contribution margin by product line, build a channel-by-channel margin comparison, and use the numbers to make smarter decisions about pricing, inventory and ad spend.
Selling across Amazon, Shopify, and wholesale simultaneously creates a profitability illusion. This guide walks through a practical, step-by-step framework for calculating true contribution margin at the channel level — so you can see exactly which channels deserve your inventory, your budget, and your attention.
