Gross margin tells you what a product costs to make — not what it costs to sell. This guide walks through a structured, five-layer method for calculating true net margin per order across Shopify, Shopee, Lazada, and TikTok Shop, accounting for packaging, last-mile delivery, payment gateway fees, and platform commissions.
Most e-commerce operators price on supplier invoice cost and never see the full picture. This guide breaks down every component of true landed cost — freight, duties, brokerage, GST, 3PL receiving and more — with a worked per-unit calculation, a multi-channel margin comparison across Shopify, Shopee, Lazada and TikTok Shop, and practical steps to build landed cost into your buying process before every purchase order.
Before you discount a single SKU, calculate your break-even sell-through rate. This guide walks through the exact formula, a worked example across Shopify, Lazada, Shopee and TikTok Shop, and a step-by-step process for turning promotion planning into a data-backed go or no-go decision.
Before opting into a Shopee, Lazada or TikTok Shop promotion, every seller needs a structured profitability analysis. This guide walks through how to calculate contribution margin at promotional pricing, determine the break-even volume uplift required, assess cash flow impact, and compare outcomes across channels — so you can make the decision with numbers, not assumptions.
Selling across Shopify, Shopee, Lazada and TikTok Shop without per-SKU profitability data means you are almost certainly carrying products that cost more to sell than they return. This guide walks through building a true cost stack, running a structured SKU profitability audit and making defensible decisions about what to cut, reprice or renegotiate across every channel.
