Blended revenue figures across Shopify, Shopee, Lazada and TikTok Shop hide which channels genuinely create value. This guide explains how to build a channel-level contribution margin report that separates variable selling costs from fixed overheads, so you can compare channels honestly and make smarter decisions about where to invest, renegotiate and pull back.
Gross margin tells you what a product costs to make — not what it costs to sell. This guide walks through a structured, five-layer method for calculating true net margin per order across Shopify, Shopee, Lazada, and TikTok Shop, accounting for packaging, last-mile delivery, payment gateway fees, and platform commissions.
TikTok Shop payouts rarely match gross sales — platform commissions, affiliate fees, voucher subsidies, and return deductions all reduce what lands in your bank account. This guide explains how to read TikTok Shop finance reports, classify every deduction correctly, and build a clean monthly contribution margin P&L that sits alongside your Shopee, Lazada, and Shopify channels.
Shopee payouts rarely match what sellers expect. This step-by-step guide shows how to use Shopee Seller Centre Finance Reports to reconcile every deduction, map each fee to the correct P&L category, and build a clean monthly contribution margin view you can compare across all your sales channels.
Shopify’s product reports reveal variant-level data that can expose which SKUs are quietly eroding your catalogue margin. This guide walks through how to find underperforming variants, calculate true contribution margin across channels like Shopee, Lazada, and TikTok Shop, and take deliberate action to protect profitability.
Most e-commerce operators price on supplier invoice cost and never see the full picture. This guide breaks down every component of true landed cost — freight, duties, brokerage, GST, 3PL receiving and more — with a worked per-unit calculation, a multi-channel margin comparison across Shopify, Shopee, Lazada and TikTok Shop, and practical steps to build landed cost into your buying process before every purchase order.
TikTok Shop affiliate commission rates tell only part of the story. This guide shows how to extract creator-level data from TikTok Shop Affiliate Analytics, build a full cost model that includes platform fees, samples, returns and fulfilment, and calculate the true cost per converted order — the metric that reveals whether each creator partnership is actually building or destroying margin.
Lazada payouts bundle commissions, voucher co-funding, shipping charges, and penalties into a single net figure that rarely matches expectations. This guide walks through how to use Lazada Seller Centre Finance Reports — Statement of Account and Transaction Details — to reconcile every deduction and build a clean, channel-level monthly P&L you can trust and compare across Shopee, Shopify, and TikTok Shop.
Most Shopee sellers track their top-selling SKUs but overlook which product categories convert at full price without any discount mechanics inflating the numbers. This guide walks through exactly how to extract, cross-reference and interpret data from Shopee Seller Centre’s Business Insights reports — Product Performance, Sales and Marketing — to calculate genuine full-price conversion rates by category, build a contribution margin model per order, and make sharper decisions about where to invest ads budget, SKU depth and listing optimisation effort.
Spreading your team and budget across Shopify, Shopee, Lazada and TikTok Shop rarely produces equal returns. This guide shows you how to calculate contribution margin by channel, apply a four-factor prioritisation framework, and make confident capital allocation decisions — so you concentrate resources where they genuinely compound.
