Your overall Shopify conversion rate tells you almost nothing on its own. This guide explains how to read Shopify funnel reports stage by stage, calculate step-to-step drop-off rates, identify where customers are leaving before purchasing, and prioritise fixes that improve gross profit — not just transaction volume.
Before you discount a single SKU, calculate your break-even sell-through rate. This guide walks through the exact formula, a worked example across Shopify, Lazada, Shopee and TikTok Shop, and a step-by-step process for turning promotion planning into a data-backed go or no-go decision.
Learn how to use TikTok Shop Traffic Source Reports to separate organic revenue from paid ad spend, calculate true contribution margins by source, and make smarter budget decisions across your ecommerce channels.
Most Shopee sellers judge ad performance by blended ROAS and never realise individual listings are losing money on every sale. This guide walks through a practical process for using Shopee Seller Centre Traffic and Business Insights reports to calculate listing-level contribution margin, identify which SKUs are draining your ad budget, and reallocate spend toward listings that are genuinely profitable.
Blended average order value hides more than it reveals. Learn how to build Shopify custom reports that segment AOV by customer type, sales channel, and loyalty status — then connect those figures to contribution margin to identify which segments are actually profitable.
When a single Meta campaign drives sales across Shopify, Shopee, Lazada and TikTok Shop simultaneously, assigning the full cost to one channel distorts every profitability decision you make. This guide walks through practical attribution models, incremental lift measurement and contribution margin recalculation so multi-channel operators can allocate shared marketing spend accurately and invest with confidence.
Most e-commerce businesses set prices without accounting for every variable cost, leaving margin to erode through fulfilment fees, platform commissions and return costs. A SKU-level cost card fixes this by documenting every per-unit cost before you set a selling price — across Shopify, Shopee, Lazada and TikTok Shop.
Before opting into a Shopee, Lazada or TikTok Shop promotion, every seller needs a structured profitability analysis. This guide walks through how to calculate contribution margin at promotional pricing, determine the break-even volume uplift required, assess cash flow impact, and compare outcomes across channels — so you can make the decision with numbers, not assumptions.
Most TikTok Shop sellers stop at total sales figures and miss the real story buried in SKU-level data. This guide walks through every key report in Seller Centre — Product Analytics, Finance Centre settlements and Campaign Reports — and shows you exactly how to calculate true contribution margin per SKU, identify high-volume products that are quietly loss-making, and build a monthly scoring framework to prioritise your best performers and fix or delist your worst.
Learn how to read Lazada Seller Centre sales reports to identify your best and worst performing SKUs. This guide covers where to find the right data, how to calculate true contribution margin, and a repeatable monthly review process for multi-channel sellers on Lazada, Shopee, Shopify and TikTok Shop.
