Blended revenue figures across Shopify, Shopee, Lazada and TikTok Shop hide which channels genuinely create value. This guide explains how to build a channel-level contribution margin report that separates variable selling costs from fixed overheads, so you can compare channels honestly and make smarter decisions about where to invest, renegotiate and pull back.
Gross margin tells you what a product costs to make — not what it costs to sell. This guide walks through a structured, five-layer method for calculating true net margin per order across Shopify, Shopee, Lazada, and TikTok Shop, accounting for packaging, last-mile delivery, payment gateway fees, and platform commissions.
Most Lazada sellers track a single blended conversion rate and miss the insight hidden underneath it: certain product categories convert at full price consistently, while others only move when discounted. This guide explains how to use Lazada Seller Centre conversion reports to identify which categories drive full-price revenue, calculate the margin impact of discount-dependent categories, and apply those findings across Lazada, Shopee, Shopify and TikTok Shop to build a more profitable multi-channel pricing strategy.
Shopify’s product reports reveal variant-level data that can expose which SKUs are quietly eroding your catalogue margin. This guide walks through how to find underperforming variants, calculate true contribution margin across channels like Shopee, Lazada, and TikTok Shop, and take deliberate action to protect profitability.
Running inventory across Shopify, Shopee, Lazada, and TikTok Shop without overselling requires more than a sync tool — it demands clean SKU mapping, deliberate stock allocation, buffer thresholds, and channel-level profitability data to make every unit count.
Multi-channel sellers on Shopify, Shopee, Lazada and TikTok Shop face a reorder point problem that standard formulas ignore: platform payout delays lock up cash precisely when you need to fund a supplier order. This guide builds a three-component reorder point formula — base lead-time coverage, safety stock and a payout buffer — with worked examples, a blended payout delay calculation and a ready-to-use SKU catalogue table.
Most e-commerce operators price on supplier invoice cost and never see the full picture. This guide breaks down every component of true landed cost — freight, duties, brokerage, GST, 3PL receiving and more — with a worked per-unit calculation, a multi-channel margin comparison across Shopify, Shopee, Lazada and TikTok Shop, and practical steps to build landed cost into your buying process before every purchase order.
Learn how to use Shopify Finance Reports to reconcile gross sales, discounts, and refunds into a clean monthly net revenue figure — and extend that reconciliation across Shopee, Lazada, and TikTok Shop for a true multi-channel picture.
Spreading your team and budget across Shopify, Shopee, Lazada and TikTok Shop rarely produces equal returns. This guide shows you how to calculate contribution margin by channel, apply a four-factor prioritisation framework, and make confident capital allocation decisions — so you concentrate resources where they genuinely compound.
Multi-channel e-commerce sellers on Shopify, Shopee, Lazada and TikTok Shop face a hidden cash flow trap: revenue appears in dashboards days or weeks before cash arrives in the bank. This guide explains how to build a rolling 13-week cash flow forecast that models each platform’s payout lag separately, maps weekly inflows and outflows accurately, and gives you the forward visibility to avoid shortfalls during your busiest trading periods.
