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multi-channel commerce

TikTok Shop

How to Read TikTok Shop Seller Centre Reports to Spot Your Best and Worst Performing SKUs

Most TikTok Shop sellers stop at total sales figures and miss the real story buried in SKU-level data. This guide walks through every key report in Seller Centre — Product Analytics, Finance Centre settlements and Campaign Reports — and shows you exactly how to calculate true contribution margin per SKU, identify high-volume products that are quietly loss-making, and build a monthly scoring framework to prioritise your best performers and fix or delist your worst.

Shopify

How to Use Shopify Analytics to Identify Which Traffic Sources Generate the Most Profitable Orders

Most Shopify store owners measure success by revenue per traffic source — but revenue without margin context is a misleading signal. This guide walks through a step-by-step framework for using Shopify Analytics to calculate contribution margin by channel, adjust for return rates and discounts, evaluate break-even ROAS, and identify which traffic sources are genuinely profitable — not just active.

TikTok Shop

How to Calculate True Profitability on TikTok Shop After Commissions, Affiliate Payouts, and Shipping Subsidies

High GMV on TikTok Shop does not equal high profit. This guide breaks down every cost layer — platform commissions, affiliate payouts, shipping subsidies, COGS, and fulfilment — and shows you how to calculate true contribution margin per order, compare TikTok Shop against Shopee, Lazada, and Shopify, and build a monthly channel P&L that reflects what actually lands in your bank.

Shopify

How to Set Up Shopify Reports to Track Contribution Margin by Product Line

Most Shopify store owners know their total revenue — but few can tell which product lines are actually profitable after variable costs. This guide walks through how to structure Shopify reports to track contribution margin by product line, build a channel-by-channel margin comparison, and use the numbers to make smarter decisions about pricing, inventory and ad spend.