How to Use Lazada Seller Centre Conversion Reports to Find Which Product Categories Convert Best at Full Price
Most Lazada sellers track a single blended conversion rate and miss the insight hidden underneath it: certain product categories convert at full price consistently, while others only move when discounted. This guide explains how to use Lazada Seller Centre conversion reports to identify which categories drive full-price revenue, calculate the margin impact of discount-dependent categories, and apply those findings across Lazada, Shopee, Shopify and TikTok Shop to build a more profitable multi-channel pricing strategy.
