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traffic reports

Lazada

How to Use Lazada Seller Centre Traffic Reports to Diagnose Why High-Impression Listings Are Not Converting

Thousands of impressions but almost no sales? The answer is inside your Lazada Seller Centre Traffic Reports. This guide shows you how to read the conversion funnel stage by stage, identify exactly where shoppers are dropping off, calculate the revenue cost of each gap, and apply the right fix — whether the problem is a weak thumbnail, a poor product page, or a pricing mismatch.

Shopee

How to Use Shopee Seller Centre Traffic Reports to Identify Which Listings Are Wasting Your Ad Spend

Most Shopee sellers judge ad performance by blended ROAS and never realise individual listings are losing money on every sale. This guide walks through a practical process for using Shopee Seller Centre Traffic and Business Insights reports to calculate listing-level contribution margin, identify which SKUs are draining your ad budget, and reallocate spend toward listings that are genuinely profitable.