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SKU analysis

TikTok Shop

How to Read TikTok Shop Seller Centre Reports to Spot Your Best and Worst Performing SKUs

Most TikTok Shop sellers stop at total sales figures and miss the real story buried in SKU-level data. This guide walks through every key report in Seller Centre — Product Analytics, Finance Centre settlements and Campaign Reports — and shows you exactly how to calculate true contribution margin per SKU, identify high-volume products that are quietly loss-making, and build a monthly scoring framework to prioritise your best performers and fix or delist your worst.

Shopee

How to Read Shopee Seller Centre Reports to Spot Your Most and Least Profitable Listings

Shopee Seller Centre contains far more intelligence than most sellers extract from it. This guide walks through how to read product performance reports, extract fee data, build a per-SKU profitability table, layer in ad spend, and segment your catalogue into clear action categories — so you can identify which listings are driving margin and which are quietly destroying it.