cohort analysis - BrizoMarket

How to Use Cohort Analysis in Shopify Analytics to Measure Repeat Purchase Rate by Acquisition Channel

September 25, 2026

Learn how to use cohort analysis in Shopify Analytics to measure repeat purchase rate by acquisition channel. Discover how to segment cohorts by channel, connect retention data to contribution margin, and decide where to allocate your marketing budget for long-term profitability.

E-commerce Operations

How to Build a Multi-Channel Dashboard That Shows Blended CAC and LTV by Platform

September 16, 2026

Learn how to build a multi-channel dashboard that calculates blended CAC and LTV by platform across Shopify, Shopee, Lazada and TikTok Shop — with consistent revenue definitions, cohort-based LTV models and contribution margin analysis to drive smarter budget allocation.