How to Read TikTok Shop Seller Centre Reports to Spot Your Best and Worst Performing SKUs
Most TikTok Shop sellers stop at total sales figures and miss the real story buried in SKU-level data. This guide walks through every key report in Seller Centre — Product Analytics, Finance Centre settlements and Campaign Reports — and shows you exactly how to calculate true contribution margin per SKU, identify high-volume products that are quietly loss-making, and build a monthly scoring framework to prioritise your best performers and fix or delist your worst.