How to Build a Rolling 13-Week Cash Flow Forecast That Accounts for Platform Payout Delays Across Multiple Channels
Multi-channel e-commerce sellers on Shopify, Shopee, Lazada and TikTok Shop face a hidden cash flow trap: revenue appears in dashboards days or weeks before cash arrives in the bank. This guide explains how to build a rolling 13-week cash flow forecast that models each platform’s payout lag separately, maps weekly inflows and outflows accurately, and gives you the forward visibility to avoid shortfalls during your busiest trading periods.