How to Use Shopee Seller Centre Traffic Reports to Identify Which Listings Are Wasting Your Ad Spend
Most Shopee sellers judge ad performance by blended ROAS and never realise individual listings are losing money on every sale. This guide walks through a practical process for using Shopee Seller Centre Traffic and Business Insights reports to calculate listing-level contribution margin, identify which SKUs are draining your ad budget, and reallocate spend toward listings that are genuinely profitable.